Advertisement of the Month: Unlimited You

By |2016-08-11T13:54:25-04:00August 11th, 2016|Blog Post, Event Activation, Industry Topic, Seasonal, Uncategorized|

With the Summer Olympics now in full swing, I of course could pick no other than a sport themed advertisement to feature this month. Let me tell you, there was a lot to choose from. After watching at least twenty olympic themed advertisements, I finally found one that encompassed all sports, athletes, and yes, even ordinary [...]

PokémonGo: Generic Targeting Approaches can be Successful

By |2018-05-31T09:50:39-04:00August 4th, 2016|Array Fun!, Blog Post, Industry Topic, Uncategorized|

Do you "Gotta catch ém all?" As I'm sure you already know, there has been a massive revival in Pokémon's popularity as the augmented reality mobile app, PokémonGo. It launched in mid-July and most of the world is now catching the fever. PokémonGo has rapidly topped the American iOS App Store's charts and is becoming the fastest game to top the App Store [...]

Snapchat: The Biggest New Advertising Craze?

By |2016-07-14T14:17:44-04:00July 14th, 2016|Array Fun!, Blog Post, Business Incubator, Industry Topic, Uncategorized|

Snapchat. Love it or hate it, everyone knows about it and it's taking the masses by storm, still. Snapchat was first launched in 2011, catering mainly to millennial. Being a millennial myself and using it since it was made, I can honestly say I'm surprised it has lasted this long. I thought it would be [...]

Internal Thoughts “Who’s Promoting Who?”

By |2016-06-30T16:35:14-04:00June 30th, 2016|Array Fun!, Blog Post, Internal Thoughts, Uncategorized|

It seems like it was just yesterday that I was in Array Creative's office for the first time. Zoe, Tara's  corgi, was licking my feet and I was struggling to keep a serious face while Ian, Eric, and Cathy asked me interview questions for their summer internship (that I was dying to get). I was [...]

Advertisement of the Month!

By |2016-06-23T15:35:45-04:00June 23rd, 2016|Blog Post, Industry Topic, Uncategorized|

Unless you actually live under a rock, everyone knows that this has been quite the exciting weekend for Northeast Ohio, and no, not just because it was Father's Day. The Cavaliers finally broke the streak of disappointment for Cleveland sports fans by bringing the city its first major sports championship in 52 years by winning the 2016 [...]

Creating an Online Presence

By |2015-08-07T11:15:05-04:00August 7th, 2015|Blog Post, Industry Topic, Uncategorized|

Social Media is a powerful thing. When it comes to promoting a business or a product, social media adds a personal touch that traditional advertising can't match. Social Media helps create value, relationships, and (most importantly) trust. Creating Value Social Media can add value to a product or service that can’t be gained elsewhere. Tweeting, [...]

A Guide to Seasonal Advertising

By |2015-07-23T12:00:28-04:00July 23rd, 2015|Blog Post, Industry Topic, Seasonal, Uncategorized|

Summer has (finally!) arrived. Weather is warmer, people seem happier and outdoor activities are on the rise. It makes us wonder - with the shift of lifestyles between seasons, what do advertisers do to adjust and reach consumers? Recently Adshel, an Australia-based agency specializing in outdoor advertising, analyzed over 1000 of their ads to see what makes for [...]

Internal Thoughts

By |2015-04-07T16:08:46-04:00April 7th, 2015|Blog Post, Internal Thoughts, Uncategorized|

Extremely "Content" Month three has come to a close and I’m wondering where this semester has gone?! Being with Array has been awesome. I have become so much more confident in my writing with more attention to detail. When I first started in January, I thought, “will I only write blogs?” But as I continued working for the [...]

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