The Autism Society is the nation’s oldest and largest grassroots autism organization. 2015 marked 50 years of providing a trustworthy, respectful and caring network of people with information, research and support for autism.
Array was heavily invested in the yearlong celebration, including assisting the Autism Society with messaging and strategy for collateral and a social media campaign.
Array created an encouraging social movement, #UniquelyYOU, that supported uniqueness, encouraged expression and inspired people to show their true colors by painting their hands. This creative approach was executed at local chapters throughout the US which even gained the attention of the media.
Array also developed a special 50th anniversary commemorative logo to celebrate the accomplishment. Traditional in heritage and gold color, the mark became a key element in communicating the Autism Society’s brand message for the remainder of the year.