Hidden Peak Outdoor | Branding

The Hidden Peak Outdoor brand provides high-performance socks for women. Offering support and cushioning features for outdoor hiking and cold weather activities, Interloop North America presented Array with a branding opportunity for this private label product.

Clean and modern, Array developed an abstract logo representative of a mountain scape. The mark, although feminine in nature, has mass appeal, innovation and style, leaving the brand open to the potential of expanding into other categories.

🏆 GDUSA | Addy Award Winner

Hidden Peak Outdoor Full Branding Service - Logo

“Array has a beautiful aesthetic that always feels relevant and aspirational. They provide multiple concept options – each with its own greatness – making it difficult to choose just one. We frequently get compliments from customers on our logos, packaging, and other work created by Array– their work is first-class.”

Heather Wilson, Director of Marketing—Interloop North America