When two established architecture firms decided to merge, Portal Associates was formed. In need of a new identity, the firm reached out to Array with assistance in creating a brand story with a memorable logo design.
The Array team worked to craft a design with modern elements that would represent the Portal personality. With a grey and orange color scheme in fluid font, the mark stands out among others in the industry. Playing off the firm’s name, an oval shape was added within the logo to represent the portal concept. Array further expressed Portal’s experience in quality and innovative design with the tagline The Gateway to Discovery.
With Portal’s positioning success, Array has been able to further assist the firm in web design. Mimicking the energy and flow of the logo, the website incorporates an orange gradient throughout for a clean, modern feel. Large imagery from Portal’s portfolio is utilized within all pages of the site, drawing the user’s attention for a “Wow!” effect.
“Array’s work, and the Portal concept, has instantly instilled an added level of confidence in our firm that I feel we never had.”