SWOPT | Branding

SWOPT Cleaning Company, a division of Winston Products, combines old-world craftsmanship with innovative design. With Snap Lock technology, you can use multiple cleaning heads with one handle, simply by the push of a button.

The new product line required naming and brand identity – Array was instrumental in creating both. Array designed a hexagon badge to enclose the cleverly named ‘SWOPT’ brand, rendered in classic black and white.

Unfortunately, the name ‘Mr. Bristles’ was already taken.

Swopt Full Branding Service - Logo