Crescent | Merchandising

Crescent, a premier hand tool brand from Apex Tool Group, is one of the most trusted names in tools. It all began with the introduction of the first adjustable wrench in the early 1900s, and today, the Crescent line includes a wide selection of pliers, ratcheting wrenches, screwdrivers and tool sets.

Project included packaging and merchandising strategy for mechanic’s hand tools at Advanced Auto Parts. The objective of the project was to create a shopping experience that is well-organized and educational, while communicating features, benefits, and value that consumers will relate to.

Crescent Store Display