Island Delights crafts premium confections made with the highest quality ingredients, guaranteeing a taste of the tropics with each bite. When Island Delights created a new line of snacks, Drizzlers and Delights, they reached out to Array for help in developing a name, brand story and packaging design.
Made with only a few all-natural ingredients, Island Delights’ new coconut and banana product line needed a brand name that would encompass a fresh, wholesome feel. With the idea of indulgent guilt-free snacking in mind, Grove Harvest was created.
The main ingredients of the Drizzlers (chocolate) and Delights (caramel) snacks inspired the base color for the packaging ‘flavor’ system. Secondary pops of color were incorporated to call out different ingredients (coconut or banana) and allow consumers to quickly identify them on the shelf. The flavor system and accent colors also offer the ability to seamlessly add future products into the Drizzlers and Delights lines. As a final touch, the font and graphics reflect a handcrafted feel throughout.
The Array team also assisted Grove Harvest with tradeshow graphics and collateral materials by incorporating elements from the packaging design for a cohesive trade experience. Today, Array continues to work with Grove Harvest in building their social media presence using the handcrafted brand story Array helped to create.
The Array team has transitioned, effectively, into our “in-house” marketing strategy and design department. As a true extension of our organization, they have developed amazing new packaging, deployed marketing campaigns for new and existing products, and acted as sounding boards for all of our crazy ideas.