SmartStraps, the Winston Products flagship brand, is an innovative and smart way to tow another vehicle or secure almost any sized load. With numerous line review wins and substantial placement in retail, SmartStraps has become the category leader in tie downs.
Winston Products was interested in hosting a giveaway across SmartStraps social media platforms to increase traffic and engagement. Participants could enter the contest by sharing a photo of their passion of the outdoors for a chance to win the grand prize — an ATV ride along in the backwoods of WV on the Hatfield & McCoy trails — along with other small prizes. Partnering with brands like Tractor Supply Co. and Fisher’s ATV World, the #ShareYourPassion giveaway kicked off with high momentum.
Working with the SmartStraps team, Array made social recommendations on where to promote the giveaway. Array then began building a social strategy, planning channel specific content relevant to SmartStraps followers, #ShareYourPassion promotional posts were incorporated in between. Array’s high-energy creative further accelerated participant excitement and giveaway success.
SmartStraps experienced a significant influx of social engagement — Facebook likes were up 115%, Instagram followers increased by 310% and email subscribers skyrocketed by 2,600%! The promotion reached over 126,000 people with over 2,500 click-throughs.
Together with Array’s content strategy and creative execution, SmartStraps was able to grow their social media presence and surpass their goals for the #ShareYourPassion giveaway.
“Big thanks to the Array team for making this a great promotion! The creative and digital content was spot on.”