One of Array’s most valued and longest standing relationships has been with Home Products International. Under the Homz brand, HPI provides innovative products for home organizational solutions to make life a little easier and, frankly, a lot nicer.
HPI sought to update their website to be more consumer-centric and approached Array with the challenge. Bright pops of color and whimsical phrases now pepper the site, appealing to their new target audience.
While not e-commerce, the site serves as a visual catalog of their 400+ items. Bazaarvoice and social feed integration helped HPI become directly connected with consumers and their opinions on Homz branded product.
“Their talent and professionalism is top-notch and helps keep us on point when we have many irons in the fire.”