Array Unveils New Name and Branding to Better Represent Our Capabilities
We recently announced a major rebranding strategy to better position the Array Creative business by simplifying our name and building new brand assets.
As an agency, Array’s differentiating strength is real-world marketing strategies and emphasis on relationships. Never pretentious, Array asks the right questions, listens carefully, and responds with effective solutions. Our talented team of creatives and strategists utilize a proven process to create award-winning branding, packaging, print and environmental designs.
“We have developed a unique creative process that delivers results, but it’s people and their drive for excellence that truly set us apart,” says Eric Rich, Principal of Array. “Our client relationships, some going back to the very beginning, are a testament to our commitment to solving problems and delivering creative with purpose.”
We chose to drop the word ‘Creative’ from our name, as the shortened moniker better defines who we are: an Array of talents, strengths, team members, creativity, and strategic approach. We also refreshed our logo. With a custom wordmark, the Array logo utilizes a swooping ‘A’ and a modern typeface. An ‘A’ icon will also be used in proximity to the new Array logo, honoring the founding orange brand color while incorporating new analogous hues (such as wine and tang color).
Notably, the new Array logo was selected and will be featured in the upcoming LogoLounge Book 13 — a publication actively used and supported by a community of industry designers. Array was recognized for this honor in January, celebrating their hard work and creativity.
Eric continues, “The new award-winning branding signifies an evolution that started pre-pandemic that is focused on our culture and improving satisfaction for our team members and our clients. I couldn’t be any prouder of what we have accomplished and where we are heading.” Array remains committed to producing results at retail and beyond for client partners, with our approach: Building Brands with Purpose.
2022 marks a significant milestone in Array’s history, as we celebrate a successful 15 years in business as a fully accredited agency. “I wake up each morning thankful for the blessing to continually work alongside such great people and with longstanding clients who have made us what we are today,” says Ian Marin, Managing Partner. “There is rarely a dull moment, and we are excited for another 15+ years to do what we love to do!”
Along with the new brand identity, Array also launched a new solutions-based website to catapult us into 2022. The website (courtesy of Insivia, a marketing and web design agency) stands ready for new leads and to educate potential clients on ways to purposefully build their brands. We have also been cooking up a new outreach campaign focused on our ‘Array of Talents’ to build new connections (view campaign here).
We are thrilled with how our new look came together and are overjoyed to have a brand that beautifully captures who Array is.
To read the original press release, visit: https://www.einnews.com/pr_news/562558077/exciting-brand-refresh-for-local-creative-agency