Case Studies

Strategy. Brand. Marketing.

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Wooster Brush

Wooster Brush sought a new package design but through end-user research realized that they needed to change everything — except for the industry leading product quality.

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SmartStraps

SmartStraps built a better ratcheting strap, but needed a packaging and merchandising strategy to knock-off the industry leader and compel retailers to award placement.

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Island Delights Candies

Making nostalgic confections the same for generations, it was finally time to build a retail brand for consumers to fall in love with for the first time.

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Powerstep Pinnacle

Providing foot pain relief for over 25 years, Foundation Wellness and their flagship PowerStep Pinnacle brand was in major need of rehabilitation.

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Libbey Glass

With products in nearly every American household and restaurant, Libbey was in need of a packaging refresh to elevate the brand and engage a new generation of entertainers.

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Swopt

From product naming to packaging and merchandising, Array had a hand in every part of the process to develop the SWOPT brand.

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Troyer Cheese

GOOD FOOD, MADE RIGHT — a simple approach that needed a voice and new brand strategy for the Troyer Cheese company.

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FLATCAT

An idea that came together on a napkin sketch at the prestigious PGA show, FLATCAT was born to pounce on the golf industry.

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AXYZ Automation Group

AXYZ expanded capabilities through acquisition and needed strategy to consolidate brands and products under a single corporate umbrella.

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Beckett Thermal Solutions

Beckett needed to consolidate its global divisions under a single corporate umbrella and develop a message with higher purpose.

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