Case Studies
Strategy. Brand. Marketing.
WestBend
Helping home cooks for over 120 years, the West Bend brand lost its presence in the market and was in need of a complete overhaul.
Learn MoreWalnut Creek
A Beloved Brand in the Heart of Amish Country in Need of a Makeover That Remains Familiar Walnut Creek Foods sought to refresh their brand to reach a broader audience without jeopardizing current equity.
Learn MoreSurfaceMaxx
With a desire to better compete at shelf with mighty national brands, SurfaceMaxx was looking for a refreshed brand strategy to impress shoppers at Lowe’s retail.
Learn MoreWooster Brush
Wooster Brush sought a new package design but through end-user research realized that they needed to change everything — except for the industry leading product quality.
Learn MoreSmartStraps
SmartStraps built a better ratcheting strap, but needed a packaging and merchandising strategy to knock-off the industry leader and compel retailers to award placement.
Learn MoreIsland Delights Candies
Making nostalgic confections the same for generations, it was finally time to build a retail brand for consumers to fall in love with for the first time.
Learn MorePowerstep Pinnacle
Providing foot pain relief for over 25 years, Foundation Wellness and their flagship PowerStep Pinnacle brand was in major need of rehabilitation.
Learn MoreLibbey Glass
With products in nearly every American household and restaurant, Libbey was in need of a packaging refresh to elevate the brand and engage a new generation of entertainers.
Learn MoreSwopt
From product naming to packaging and merchandising, Array had a hand in every part of the process to develop the SWOPT brand.
Learn MoreTroyer Cheese
GOOD FOOD, MADE RIGHT — a simple approach that needed a voice and new brand strategy for the Troyer Cheese company.
Learn MoreFLATCAT
An idea that came together on a napkin sketch at the prestigious PGA show, FLATCAT was born to pounce on the golf industry.
Learn MoreAXYZ Automation Group
AXYZ expanded capabilities through acquisition and needed strategy to consolidate brands and products under a single corporate umbrella.
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