Product strategy with purpose is how brands achieve true greatness.

Branding. Research. Consulting.

Brand Strategy is at our core — we exist for the opportunity to build, protect and grow brands.

We build brands from the ground up, or breathe new life into American icons.

A proprietary tool in developing a brand strategy, the Array Process is a hands-on and highly collaborative experience. Our process guides you through a series of important milestones to discover the brand purpose and to discover a differentiated brand position in the marketplace.

Product-Market Fit
Research & Analysis (Validation)

Consumer insights

Competitive analysis

Market & Product Trends

Product Consulting
Market Viability

Product Roadmap Review

Brand Positioning

Audience Segmentation

Channel Strategy

Product Branding
Product Naming

Brand Positioning & Strategy

Brand Development & Logo Design

Brand Guidelines

We develop a deep understanding of the audience you want to influence.

As a CPG focused product agency, we discover and leverage end-user insights to deliver targeted strategies.

From research to brand, our industry knowledge helps you make informed and strategic decisions to launch or scale your product.

woman selecting packed food on gondola

Our expertise is end-to-end to see the big picture yet execute effectively.

We help you understand and validate the market to develop a brand with purpose.

Whether you just have a product idea or a full line of products, our 20 years of product marketing experience will help you confirm Product-Market Fit, Product Positioning & Brand Strategy.

We listen, research, problem solve & design so your brand can grow.

Our people work with inventors and product companies to reach and persuade consumers.

Building a great product brand is a journey. Understanding target audiences, creating compelling stories, designing impactful visuals, and reaching consumers where they are is how Array helps product companies go from napkin sketch to winning retail placement every day.


SmartStraps | From Innovative Start-Up To Industry Leader

SmartStraps built a better ratcheting strap, but needed a packaging and merchandising strategy to knock-off the industry leader and compel retailers to award placement.

See Case Study