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Tips & Tricks to Event Marketing Success!

Imagine sipping a beer and being transported into a world full of colors, shapes, and sounds. Pretty amazing, right? Guinness thought so too. Pairing virtual reality with a taste-testing of…

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Advertisement of the Month: Unlimited You

With the Summer Olympics now in full swing, I of course could pick no other than a sport themed advertisement to feature this month. Let me tell you, there was a…

Array Fun!

PokémonGo: Generic Targeting Approaches can be Successful

Do you “Gotta catch ém all?” As I’m sure you already know, there has been a massive revival in Pokémon’s popularity as the augmented reality mobile app, PokémonGo. It launched in mid-July and…

Array Fun!

Snapchat: The Biggest New Advertising Craze?

Snapchat. Love it or hate it, everyone knows about it and it’s taking the masses by storm, still. Snapchat was first launched in 2011, catering mainly to millennial. Being a…

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A Guide to Seasonal Advertising

Summer has (finally!) arrived. Weather is warmer, people seem happier and outdoor activities are on the rise. It makes us wonder – with the shift of lifestyles between seasons, what…