Old to New: Our Logo Redesign Process
Logos. Small but mighty, they have a huge responsibility as they visually encompass who your company is to the world. A design can achieve many things, such as represent the…
Market Research Methods: How to Choose the RIGHT One!
No matter the company, industry, product or service offered, it’s safe to say market research is a must. The thing that most people don’t realize is what the process entails.…
Fearless Brainstorming
Now that’s a Truck Gator of an idea! If you know me, or my father for that matter, we are notorious for mixing up our words. Maybe it’s because we…
Getting Your Project Off the Ground – and Keeping It Moving!
Where do we start?! It’s a question that’s sure to come up once a client decides to hire an agency. The project is complex and every aspect is absolutely crucial…
It's a teaching hospital thing…
When someone new joins the team here at Array, I give them the “teaching hospital” speech. Well it’s more of a philosophy than a speech, and a simple one at…