SmartStraps built a better ratcheting strap, but needed a packaging and merchandising strategy to knock-off the industry leader and compel retailers to award placement.
From product naming to packaging and merchandising, Array had a hand in every part of the process to develop the SWOPT brand.
GOOD FOOD, MADE RIGHT — a simple approach that needed a voice and new brand strategy for the Troyer Cheese company.
An idea that came together on a napkin sketch at the prestigious PGA show, FLATCAT was born to pounce on the golf industry.
Beckett needed to consolidate its global divisions under a single corporate umbrella and develop a message with higher purpose.