Wooster Brush
ArticleWooster Brush sought a new package design but through end-user research realized that they needed to change everything — except for the industry leading product quality.
Wooster Brush sought a new package design but through end-user research realized that they needed to change everything — except for the industry leading product quality.
SmartStraps built a better ratcheting strap, but needed a packaging and merchandising strategy to knock-off the industry leader and compel retailers to award placement.
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