Solution: Branding

Wooster Brush

Article

Wooster Brush sought a new package design but through end-user research realized that they needed to change everything — except for the industry leading product quality.

SmartStraps

Article

SmartStraps built a better ratcheting strap, but needed a packaging and merchandising strategy to knock-off the industry leader and compel retailers to award placement.

Island Delights Candies

Article

Making nostalgic confections the same for generations, it was finally time to build a retail brand for consumers to fall in love with for the first time.

Swopt

Article

From product naming to packaging and merchandising, Array had a hand in every part of the process to develop the SWOPT brand.

Troyer Cheese

Article

GOOD FOOD, MADE RIGHT — a simple approach that needed a voice and new brand strategy for the Troyer Cheese company.

FLATCAT

Article

An idea that came together on a napkin sketch at the prestigious PGA show, FLATCAT was born to pounce on the golf industry.

AXYZ Automation Group

Article

AXYZ expanded capabilities through acquisition and needed strategy to consolidate brands and products under a single corporate umbrella.

Beckett Thermal Solutions

Article

Beckett needed to consolidate its global divisions under a single corporate umbrella and develop a message with higher purpose.