Solution: Competitive Analysis

Wooster Brush sought a new package design but through end-user research realized that they needed to change everything — except for the industry leading product quality.

SmartStraps built a better ratcheting strap, but needed a packaging and merchandising strategy to knock-off the industry leader and compel retailers to award placement.

Making nostalgic confections the same for generations, it was finally time to build a retail brand for consumers to fall in love with for the first time.

Providing foot pain relief for over 25 years, Foundation Wellness and their flagship PowerStep Pinnacle brand was in major need of rehabilitation.

With products in nearly every American household and restaurant, Libbey was in need of a packaging refresh to elevate the brand and engage a new generation of entertainers.

From product naming to packaging and merchandising, Array had a hand in every part of the process to develop the SWOPT brand.

GOOD FOOD, MADE RIGHT — a simple approach that needed a voice and new brand strategy for the Troyer Cheese company.

An idea that came together on a napkin sketch at the prestigious PGA show, FLATCAT was born to pounce on the golf industry.

AXYZ expanded capabilities through acquisition and needed strategy to consolidate brands and products under a single corporate umbrella.

Beckett needed to consolidate its global divisions under a single corporate umbrella and develop a message with higher purpose.