Ohio Construction Academy (OCA) is a non-profit tuition-free construction high school for alternative learners that provides real-world training in the construction trades. OCA teaches both life skills and hands-on job training. The only school of its kind, OCA provides at-risk students an alternative career pathway to a promising future.
OCA requested help to prevent their school from closing due to lack of enrollment. Array’s objective was to recruit new students, raise awareness of the school and to provide a web presence for the school.
Array developed a strategy to target students and parents through digital advertising, via social and video components, as well as hosting open houses. The strategy not only doubled the number of enrolled students in under 60 days, but also came in under budget.
“Array has done a wonderful job of truly making us feel like they are part of our team. Their communication has been wonderful and they went above and beyond to support us in our events and make them successful.”