HI-TEC | Packaging

Interloop North America is sock obsessed, with a vast breadth of experience in the hosiery industry. Looking to branch out and partner with other industry brands, ILNA began to license the HI-TEC brand. HI-TEC enjoys worldwide recognition as being one of the world leaders in sports and outdoor footwear.

Working within an established brand guide, Array was looking to produce a design that would appeal to the outdoor enthusiast and everyday comfort seeker alike. We reworked the packaging dieline to include a die cut mountainscape, creating an attractive, appealing and unique feature.

The addition of a ‘feel-good guarantee’ sets them apart from competitors, offering an incentive to purchase and ensuring complete satisfaction. The project also included designs for print collateral and merchandising.

🏆 GDUSA Award Winner

Hi-Tec Product Image

“Array has a beautiful aesthetic that always feels relevant and aspirational—their work is first class!

Heather Wilson — Director of Marketing — Interloop North America